News
13.11.2017
Jim Yong Kim says Ukraine needs strong brand
World Bank Group President Jim Yong Kim, who is on an official two-day visit in Kyiv, met this morning with representatives of Ukrainian agribusiness. According to Taras Vysotskyi, General Director of the Association “Ukrainian Agribusiness Club”, the meeting discussed the ways to increase productivity in the agricultural sector and the role of Ukraine in global food security.
The attendees agreed that for long-term investments, Ukraine needs to make some improvements. The prerequisites for attracting investments are land reform, the economy's deshadowization, and the branding of products produced in Ukraine.
“Investors are afraid of military-political risks, but we have heard today that uncertainty is not something special in the world. Ukraine lacks a strong brand "Made in Ukraine". Starting from the fact that one third of the world's finest black earth is in Ukraine, and ending with the formation of clear strong binding to the products that are produced by Ukraine and successfully exported abroad. It is necessary that investors around the world associate the products in which we are the world export leaders with the Ukrainian agribusiness. We export a lot, but our products are not branded. We have everything we need for development: favorable climatic conditions, advantageous location and competitiveness of products. If we add strong marketing to these two factors, then together they will be able to allay the fears of investors,” said Taras Vysotskyi, General Director of the Association “Ukrainian Agribusiness Club”.
