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17 May 2024

News

07.02.2011

International brands dominate on the market of agricultural production resources – 04.02.2011

Association “Ukrainian Agribusiness Club” and Kyiv International Contract Fair conducted the rewarding ceremony of the winners and laureates of the annual contest “AGROBRAND” in the context of “InterAgro-2011”. Competition results indicate that, despite the competition from the side of domestic brands, international brands dominate the market of agricultural resources in Ukraine.

 

According to the results of the survey conducted among Ukrainian agricultural producers the most famous agricultural equipment producer became John Deere, the primacy of which was recognized by 39% of the respondents. The second position was occupied by Minsk Tractor Plant (25%), the third one was taken up by Claas (16%)

 

Pioneer (27%) was recognized as a leader within the nomination “Best Producer of Agricultural Crops Seeds”. It is followed by Syngenta (20%) and the company “Sady of Ukraine” (11%).

Tough competition was observed among the producers of plant protection products where companies Bayer and Syngenta are the most recognizable – 27% and 25% of the votes of the respondents respectively. Among the other producers of fertilizers and pesticides the products of BASF (7%) are the most popular.

 

Among the dealers in the sphere of resource supply the leader became the company “Rise” (34%). On the second place was the company “Eridon” (21%) and on the third one was the company “AMAKO” (9%).

 

According to Taras Gagalyuk, coordinator of the agency “AgriSurvey” under the umbrella of which all UCAB studies are conducted, this year in the contest “AGROBRAND” 1129 agricultural producers were surveyed, which represent the all regions of Ukraine. Thus, the statistical sampling error was about 3%.

 

 

Additional information: Contest “AGROBRAND” was founded by Association “Ukrainian Agribusiness Club” together with Kyiv International Contract Fair, Ltd. in 2009. The goal of the contest is the formation and development of brand awareness, provision of objective evaluation of marketing policy efficiency of resource companies, researching market dynamics and changes in customer demand. As a result, the most successful brands among the suppliers of agricultural production resources are rewarded. Contest’s nominations are: “The Best Producer of Agricultural Equipment”, “The Best Producer of Agrochemical Products”, “The Best Producer of Agricultural Crops Seeds”, “The Best Company-Dealer in the Sphere of Resource Provision for Agriculture in Ukraine”. Survey methodology is phone interviews with the manager/chief agronomist/chief engineer of the agricultural enterprise. Sampling error when 1000 respondents are surveyed is ± 3%.

Additional information by phone: +380 44 201-49-50

«Ukrainian Agribusiness Club»

Khrystyna Protsiv

E-Mail: [email protected]

www.agribusiness.kiev.ua




  • Baker TILLY
  • Agroresurs
  • AMAKO
  • Limagrain
  • Zeppelin
  • Amazone
  • LNZ Group
  •  Agricom Group
  • horsch
  • uahk
  • Сygnet
  • Syngenta
  • Agco
  • Agroregion
  • Eridon
  • MHP
  • Maschionet
  • Maisadour
  • DuPont Pioneer
  • Agroscop
  • Agrimatco
  • NCH Advisors
  • Continental farmers Group
  • credit agricole
  • claas
  • john deer
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