News
30.06.2009
Smachnenka becomes new trademark of WBD's dairy plant
The Kharkov-based dairy plant, owned by the company Wimm-Bill-Dann (WBD) has introduced a new trademark of dairy products Smachnenka in the market. The company plans to make it a national trademark. The assortment of the new trademark includes products that the plant is already selling in Kharkov and in the East of Ukraine under the trademark Romol: pasteurized and baked milk, kefir, sour cream, ryazhenka, curds, desserts, cream, cruds dessert, cheese spread. Among novelties are yoghurt and glazed curds desserts.
The European standard ISD 22000 has been introduced at the enterprise since June 2009.
