Kraft Foods has today announced that Trevor Bond, current President of Cadbury Britain & Ireland, is promoted to lead Kraft Foods’ country businesses in Europe. Trevor, 48, is a 23-year veteran of Cadbury, having started in Bournville and progressed through a variety of positions in the UK, the Americas and Asia. Most recently he successfully led Cadbury Britain & Ireland through a period of phenomenal growth. In his new role as President Markets, Kraft Foods Europe, Trevor will be responsible for leading all of the country commercial units within Kraft Foods Europe. He will report to Mike Clarke, Executive Vice President and President of Kraft Foods Europe. Nick Bunker will become the new leader of the combined Cadbury and Kraft business in the UK & Ireland, reporting to Trevor. Nick, 46, is currently the Managing Director of Kraft Foods UK & Ireland having risen through the ranks in different roles in the UK, Middle East, Central Europe and the company’s regional headquarters in Switzerland. Over the past couple of years, Nick has transformed Kraft Foods’ performance in the UK delivering excellent growth for key brands such as Kenco, Philadelphia, Dairylea and Terry’s Chocolate Orange. Mike Clarke said of the appointments: "I am delighted that we’ve been able to come to a quick decision about these leadership roles in line with our ‘best of both’ approach. Trevor Bond has done a terrific job in building the Cadbury business in Britain & Ireland and we are fortunate to be able to take advantage of his experience to help accelerate growth across all of our European markets. «Nick Bunker will be inheriting a very special asset in Cadbury and I know he has the experience to build an even stronger company that will be a major force in the food industry.»
Agro Perspectiva
