News
01.08.2008
SUNFLOWER OIL EMPIRE
America's Bunge expects to remain among leaders in
booming Ukrainian agribusiness
A fairly recent addition to Ukraine's major agriculture and food companies,
nevertheless Bunge has since 2002 gained a reputation for its community
involvement and outstanding human resource practices. Founded in 1818 in
Amsterdam as an export/import trading firm, Bunge has gone on to become a
recognised world leader in global agribusiness.
Bunge's integrated operations, now headquartered in the United States,
circle the globe, stretching from the farm field to the retail shelf. The
Bunge family in Ukraine is a part of 22,000 employees worldwide at over
450 facilities in 32 countries, all dedicated to improving the global
agribusiness and food production chain.
HELPING UKRAINE TO GLOBAL
SUNFLOWER DOMINATION
Bunge Ukraine's operations are an extension of the company's Agribusiness
and Edible Oil Products divisions. The Agribusiness division is one of the
world's largest oilseed processors and a major global grain trader, while
the Food products division is a major supplier of edible oils and
shortenings to food processors and foodservice customers, and is a leading
supplier of consumer edible oils and related products in select markets.
Bunge is the world's largest seller of bottled vegetable oils to consumers
and has played a major role in making Ukraine a world centre for sunflower
seed oil (sunoil) production and marketing.
A CHALLENGING ENVIRONMENT TO DO
BUSINESS
Dmitry Gorshunov, Managing Director of Bunge Ukraine made it clear in an
interview with Business Ukraine that the company considers its Ukraine
operations a part of the company's long-term strategic plans. "Bunge fully
intends to continue its growth in Ukraine. The Ukrainian environment is
challenging but with those challenges come opportunities," Mr. Gorshunov
says.
Bunge first invested in Ukraine through its 2002 purchase of Cereol, which
at the time owned a Dnipropetrovsk facility that processes sunflower seed
to
make bottled cooking oil. Since that initial purchase Bunge has increased
the size of the Dnipro facility by 50%. In addition to its extensive sunoil
operations, Bunge has purchased several grain elevators and has also
invested in construction of another oilseed processing facility in
Illyichevsk.
Already a leading sunseed processor through its facility in Dnipropetrovsk,
the company has recently finished commissioning a jointly-owned sunseed
processing facility in Illyichevsk. Bunge plans to operate the new plant
during the coming season, and consider opportunities to crush alternative
crops there as well, such as rapeseed.
In addition, Bunge have substantially grown its capabilities in grain
origination over the past several years. In 2005/2006 (the last season in
which grain exports were not restricted by government quotas), Bunge was
the
leading exporter of grains from Ukraine. Since then the company has
invested
in its grain elevators.
INVESTING IN A FUTURE WORLD LEADER
However, Bunge believes it is more important that the company has built a
strong team to handle trading, risk management and logistical support.
Bunge
has already negotiated a substantial throughput agreement with one export
grain terminal, and is working to negotiate another.
"High commodity prices have sent a call to farmers worldwide that more
grain and oilseeds are needed. Ukrainian farmers are uniquely positioned
to
respond to that call, as there is a lot of room to improve farming
practices
and inputs, especially as funding becomes increasingly available.
"We at Bunge believe that Ukraine will become one of the world's major
suppliers of grain and oilseed products, and we intend to participate in
that growth by investing further in the human and physical infrastructure
needed to bring Ukrainian products to the world," Gorshunov says.
On the food side of its operations Bunge is currently the second largest
supplier of bottled oil to Ukrainian consumers. Its flagship brand, Oleina,
was the first refined, bottled oil in Ukraine, and it remains one of the
strongest brands in the market. Bunge says it will continue to invest in
its
food business and is actively exploring new avenues for growth including
other categories beyond bottled oils.
DEFYING THE RAIDERS: A LONG-TERM
COMMITMENT
Bunge has been the target of so-called raider attacks that have made life
difficult for some other foreign investors in Ukraine. However, Gorshunov
made it clear that such attacks will continue to be very vigorously
repelled
and will not discourage company management and employees who support
the company's strong position as a good corporate citizen.
"Bunge has for the past several years suffered repeated attacks from
corporate raiders. These attacks have taken a wide variety of forms,
ranging
from lawsuits regarding our shareholdings and brands, to media attacks and
even pamphlets making ridiculous allegations against the Oleina brand.
These
attacks have caused us to divert a lot of time and effort from our business
into legal defences and public relations work, but they have not changed
our
overall strategic direction in Ukraine.
"Throughout this process we have continued to build our business, invest in
our people and invest in our infrastructure. Moreover, we believe that as
Ukraine is increasingly integrated into the community of nations through
trade and through vehicles such as the WTO, such issues will subside and
Bunge will be able to focus its efforts on building its business, which in
turn will help to bring economic growth and individual prosperity to
Ukraine," Gorshunov concludes.