The EUs recent zero-duty quota for high-quality beef has created expanded opportunities for American beef. The quota, which came into force in August, allows for 20,000 metric tonnes of high-quality beef at an in-quota tariff of zero. EU import license allocations for American beef during the first quarter of 2010 showed an increase of 125% over allocations made last year, resulting in 2,525 metric tonnes. The latest EU import data show a 58% increase in American imports, with the US share of the EU’s chilled beef imports rising from 7% last year to 9% in 2010. Beef exported under the new quota must be derived from non-hormone-treated cattle (NHTC) that are less than 30 months of age. They must be on feed for at least 100 days with minimum energy and intake requirements, and carcasses must be quality graded. American beef is beginning to gain some retail traction in Europe. Recent US Meat Export Federation promotions in selected locations have established steady volume growth for US beef sales and attracted attention from competing stores. American beef is now available in Italy at 15 hypermarket and 10 supermarket locations operated by Carrefour Italia and at 20 Pelicano supermarkets. It is also available in Luxembourg at one hypermarket location.
Agro Perspectiva
